Marketing Strategy
​
We support the development of corporate marketing strategy, based on a comprehensive assessment of internal and external competitive advantages in specific product and service markets.
We develop original market research using a mix of different sources:
-
Staff and customer interviews
-
Competitor benchmarking
-
Sectoral and segment modelling and forecasting
-
In-store retail analysis
-
Distribution channel analysis
-
Brand recognition and metrics analysis
-
Margin and pricing analysis
This is then combined with strategic positioning and analysis to create a comprehensive marketing strategy. Such work includes an interactive approach, including:
-
Market share analysis and simulation
-
Sales forecasting
-
Pricing sensitivities and market share forecasting
-
Entry barrier analysis
-
Positioning
-
Distribution channel analysis
-
Advertising and promotional planning and budgeting
-
Salesforce development and compensation analysis
-
Budgeting and ROI
-
Risk analysis
Customer Relationship Management
CRM comprises “… strategies and technologies are designed to help organisations build profitable relationships with customers through the collection and dissemination of actionable customer insight across the company." - Microsoft Corporation
Market
Analysis
Comprehensive market analysis for national and regional markets. We provide detailed supply and demand analysis, competitor profiling, business intelligence, supply chain and distribution structure profiling, packaging and pricing conditions, warranty and after-sales service terms, legal and regulatory review.
Market
Strategy
Marketing (management) is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational objectives.
Sales-force
Development
In a rapidly-changing global economy, we support the strategic development of marketing and sales organisations and departments. Very often, the organisational structure, business processes and staff competencies of a sales department remain static, rooted in past success and different business conditions.