Marketing Strategy
We support the development of corporate marketing strategy, based on a comprehensive assessment of internal and external competitive advantages in specific product and service markets.
We develop original market research using a mix of different sources:
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Staff and customer interviews
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Competitor benchmarking
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Sectoral and segment modelling and forecasting
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In-store retail analysis
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Distribution channel analysis
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Brand recognition and metrics analysis
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Margin and pricing analysis
This is then combined with strategic positioning and analysis to create a comprehensive marketing strategy. Such work includes an interactive approach, including:
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Market share analysis and simulation
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Sales forecasting
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Pricing sensitivities and market share forecasting
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Entry barrier analysis
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Positioning
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Distribution channel analysis
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Advertising and promotional planning and budgeting
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Salesforce development and compensation analysis
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Budgeting and ROI
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Risk analysis
Market
Analysis
Comprehensive market analysis for national and regional markets. We provide detailed supply and demand analysis, competitor profiling, business intelligence, supply chain and distribution structure profiling, packaging and pricing conditions, warranty and after-sales service terms, legal and regulatory review.
Sales-force
Development
In a rapidly-changing global economy, we support the strategic development of marketing and sales organisations and departments. Very often, the organisational structure, business processes and staff competencies of a sales department remain static, rooted in past success and different business conditions.