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Salesforce Development

DemiCo National supports the professionalization and development of the marketing and sales function, moving from the instinctive, or experiential mode of sales, to one where this experience can be hosted within a wider set of strategic objectives and business processes.

This is particularly important in times of change, such as:

  • A rapid decline in sales performance due to changing economic and business conditions;

  • The expansion of a salesforce to cover new geographic areas and markets;

  • The merger of two or more sales organisations;

  • The acquisition of a salesforce by another company.

We offer an integrated salesforce development programme, which includes:

  • Diagnosis: a systematic approach towards organisational and HR needs analysis; customer & competitor analysis and sales profitability analysis.
     

  • Training: a series of action learning modules focusing on core marketing & sales functions, including market analysis, key account management, CRM, competitive advantage, forecasting, sales and order management, and others.
     

  • HR: a series of HR interventions designed to improve performance of the sales-force. These include compensation analysis and design of performance management system, succession planning, recruitment, competency systems for marketing and sales, etc.
     

  • Consultancy: hands-on consultancy support for improving marketing and sales business processes. This includes everything from customer negotiations, bidding, bench-marking, staff assessment, retail surveys, customer surveys, etc.
     

  • Monitoring: we develop effective monitoring systems to track marketing and sales performance across a range of critical metrics and indicators.

Customer Relationship Management

CRM comprises “… strategies and technologies are designed to help organisations build profitable relationships with customers through the collection and dissemination of actionable customer insight across the company."  - Microsoft Corporation

Market

Analysis

Comprehensive market analysis for national and regional markets. We provide detailed supply and demand analysis, competitor profiling, business intelligence, supply chain and distribution structure profiling, packaging and pricing conditions, warranty and after-sales service terms, legal and regulatory review.

Market

Strategy

Marketing (management) is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational objectives.

Sales-force

 Development

In a rapidly-changing global economy, we support the strategic development of marketing and sales organisations and departments. Very often, the organisational structure, business processes and staff competencies of a sales department remain static, rooted in past success and different business conditions.

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