Scenario Planning
Scenario planning is a tool developed in the early 1970s by multinational oil companies in response to the unforeseen impacts of the oil price shocks. Led by Shell Petroleum, scenarios were developed in an attempt to model the impact of unforeseen events beyond the traditional 3-5 year strategic planning cycle.
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Scenario planning is intended as a complement to normal strategic planning. While most strategies tend to have a life time of 3-5 years, business conditions can change dramatically during this time. Under DemiCo National's methodology, scenarios are used to model or predict uncertainties for time periods that usually extend from 3 - 10 years into the future.
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The application of scenarios are a vital complement to strategic planning. They analyse and explore specific questions, enabling groups of managers and other stakeholders to improve their understanding of the strategic business environment, as well as the magnitude of changes faced by a company.
STRATEGY
Our core objective is to provide sustainable and measurable improvements to the competitiveness and operations of companies. We provide this through a comprehensive understanding of corporate operations and profitability, developed through project experience in Europe and the emerging economies of...